Amazon to use Sidestep travel search engine
Online E-Commerce giant Amazon has announced plans to replace the services of hotwire.com for their travel related searches. The internet giant has now collaborated with travel search engine Sidestep.com and they would now be using Sidestepâ€™s technology for searching on Amazonâ€™s travel store.
This partnership would begin early next year and it would give Sidestep access to customer accounts of more then 52 million Amazon users. Sidestep.com specializes in offering a search engine that hunts for cheap travel fares for customers. They do not sell tickets and travel packages themselves.
Interestingly, this move comes just days after Google announced that they are testing a similar travel packages search engine to enable user hunt for cheapest fares on the internet. Amazon seems to be worried that people would move to Google for searching for such travel packages if they could not offer them a specialized and improved solution.
It would be interesting to see how market reacts to the new proposed search engine service from Google, which puts it against a lot of high profile internet players.