Intel to launch a Rs. 10,000 PC in India
After many similar attempts by other players in the ever-growing Indian market, it is now the turn of the microprocessor giants Intel to launch their own budget segment computer to target the rural customers in the country. The company is aiming to bridge the digital divide in India by launching this cheap personal computing product by the end of the year. The aim is to price this product at around Rs. 10,000.
Anand Chandrasekher, senior vice-president and general manager (sales and marketing group) said in a statement: “We are working on the sub-Rs 10,000 PC and expect it to be commercially available by the end of this financial year. The PC will enable India to become one of the most technologically advanced nations in the world.â€
The company has however not revealed on the investment they would be making in this particular project. The initiative has received support from the Union IT and Communications Minister Dayanidhi Maran who added that the move would help the country tide over the ‘digital divide’.
Intel has said that they are aiming to make this PC product dust and water-resistant. In addition, they also want it to have a longer battery life considering the power situation in rural India is not very good. Looks like another initiative totally based on gaining more PR in the country from the worldâ€™s largest semiconductor company.