Casio Computer plans to supply 3G phones to USA
Japan’s Casio Computer Co. Ltd. is working hard on their plans to enter the North American market with their 3G mobile phones. They want to supply these phones to the carriers in the USA to gain a foothold in the region. In addition, they are also trying to win shelf space for its digital cameras at U.S. electronics retailer Best Buy. These plans were revealed by Casio President Kazuo Kashio yesterday.
Casio is also known for manufacturing special watches which use radio signals to keep accurate time and electronic dictionaries that help with pronunciation. Most of the sales for the company are recorded in their domestic market of Japan. Their waterproof and shock-resistant 3G phones are highly regarded in the market and might make a name for themselves in the American market.
They would be targeting US Mobile Carriers Sprint Nextel Corp. and Verizon Wireless considering these two uses similar mobile technologies as Casioâ€™s top customer, Japanese carrier KDDI. They would also be hoping that a supply deal with Best Buy would be another boost to North American sales, which make up 10 percent of the total. They are also aiming at improving their U.S. share for digital cameras, which stands at less than 5%.