Nokia targets Moscow with a flagship retail store
After India and China, Moscow seems to be the Nokiaâ€™s next primary target to get a solid base in the retail markets of the region. The worldâ€™s largest mobile phone maker has inaugurated a flagship store in Moscow on Thursday and has further plans to open another 17 similar stores in the coming 24 months. This store happens to be companyâ€™s first in the region and comes as a result of a revised retail strategy.
Nokia said in a statement about this new store, which opened in the capital city of Russia: “The Nokia Flagship Stores will be opened in high-profile locations in major shopping destinations in the next couple of years.â€ They would also concentrate on partnerships with retailers and telecom operators to expand their sales channel under this new strategy.
These stores would be totally owned and managed by the company and should give access to the latest mobile products from the company to the domestic consumer base. At these stores, consumers can test the latest Nokia mobile devices and learn about new mobile services and technologies. In addition, trained staff will be on hand to help consumers find a product or service that reflects their lifestyle and individual needs.
Nokia global retail and trade marketing director Cliff Crosbie said: “Consumer focus is at the heart of our strategy and the Nokia Flagship Stores enable us to increase our focus at the retail level. Through the Flagship Stores we want to develop a close one-to-one relationship with consumers, listen to their feedback, and find valuable consumer insights.â€
He added: â€œThis will be crucial information and allow us to faster respond with products and services that meet consumers’ needs and desires. The concept behind the Nokia Flagship Stores represents something truly special in the retail world. It will be unlike anything consumers looking for a mobile phone have ever experienced.â€