Microsoft leads the race for America Online

Microsoft leads the race for America Online

Nothing is confirmed yet. However, the reports circulating in the media claims that Microsoft has an upper hand when it comes to acquiring or collaborating with the America Online division of Time Warner. The report came from The New York Times, which quotes two people involved in the negotiations.

They have said that Microsoft has begun discussing a possible joint venture deal with America Online a couple of months ago. However, with additional offers coming in from other tech giants in the market Google and Yahoo! has somewhat complicated the process. AOL is high on content that forms the backbone of the internet and all of these companies are interested in earning from online advertisement from these pages.

Some web statistics have shown that Time Warner along with their sites that include AOL, CNN, and other websites had the second-most-visited Web destinations in the United States with 119 million users in September. The deal with any one of these competitors would give them a lot more access on how this traffic is converted into revenues from online advertisement.

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