NBC collaborates with Apple for downloadable content on Apple iPod Video

NBC collaborates with Apple for downloadable content on Apple iPod Video

NBC Universal has announced that they are collaborating with Macintosh maker Apple to provide their digital content available for sale on the latter’s iTunes music store. They would be offering programs like “Law & Order” and “The Tonight Show with Jay Leno” on iTunes for download which could be played on the recently launched Apple iPod Video.

This is just the latest instant of a studio trying out to reach the audiences beyond the regular TV audience. These shows would be taken from channels like NBC, the USA Network and the Sci-Fi Channel and would be sold mostly for around $1.99. Apple is charging similar prices for existing video content on their iTunes store like episodes of hit series like “Lost” and “Desperate Housewives”.

As per the deal between the two companies, First-run prime-time programs will be available early the next morning, several hours after they run on the U.S. West Coast. Some other programs expected to be released on iTunes are “Late Night with Conan O’Brien”, “Surface” and some oldies like “Alfred Hitchcock Presents,” “Dragnet” and “Knight Rider”.

Jeff Zucker, president of NBC-Universal Television Group said to a media group: “The digital strategy is for our content to be available anywhere (and) everywhere and so this is just the next step in that strategy.” Apple claims that they have sold more than 3 million videos since the iTunes catalog launched two months ago.

ESPN is also talking with Apple to distribute some of its TV programming on the iTunes service. And Fox is another major network considering talking with Apple on releasing their content on iTunes.

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