Microsoft acquires Internet calling software company media-streams.com AG
Worldâ€™s largest software company Microsoft is now apparently looking into the VoIP technology as they have just acquired a privately held, Swiss-based company named media-streams.com AG. Media streams specialize in developing technology to route and manage phone calls placed over the Web. The financial details behind the acquisition have not been revealed.
Microsoftâ€™s latest acquisition employees 23 people and they would now be integrating their technology into their office division. The aim is to allow users to add incoming phone calls to conferences, route calls and host teleconferences between people in far-flung locations. Microsoft expects this to become a norm in the coming years in corporations.
They want to make it easier for the users to connect their phones to computers to make phone-based communications more efficient. These calls would use internet instead of traditional telecom means to connect to the other side. The benefits are cost savings and more features and capabilities at hand considering much more than voice can be transmitted over the internet.
Anoop Gupta, corporate vice president of Microsoft’s Real-Time Collaboration Group said in a statement: “Integrating voice communications with the rich collaboration capabilities of the Microsoft Office System will enable exciting new collaboration scenarios that will improve individual and team collaboration.â€
Apparently, Microsoft is preparing itself to face the competition from eBay owned Skype, which is the dominating player in the VoIP market.