MySpace launches MySpace Records
Social networking portal MySpace has announced the launch of their own record label. They are setting it up in collaboration with Interscope Records. The aim is to capitalize on their impressive image in the market on the internet and make an impression on the music-savvy consumers who are also members of MySpace. They would be targeting independent and unsigned artists as well as compilations that include top groups from other labels for their records.
MySpace Record label would be first launching a compilation of tracks that have become popular among the sites 36 million registered users and will feature songs from groups such as Weezer. MySpace Records: Volume I is expected to hit the stands on November 15 and is expected to be a huge hit amongst its online user base.
The web-based service is now owned by the media conglomerate News Corp and they are also aiming to take advantage of the other segments of the parent company to promote their compilations. MySpace CEO Chris DeWolfe said in a statement: “We have marketing power reach at our fingertips.â€ He was referring to the connections of News Corp with mega giants like 20th Century Fox and Fox Network.
They have also signed on their first artist group that goes by the name Hollywood Undead.