Chevrolet Tavera brings success to General Motors
General Motors has had a rough ride in the Indian market. Their Opel range of cars was seldom upgraded and was too expensive to lure the Indian customers. As a result, the company decided to launch the cheaper vehicles from their other brands under the highly regarded Chevrolet brand name and the results are showing.
The company yesterday announced that they have recorded a growth rate of 27 per cent in year-to-date (YTD) sales and has sold 23,542 cars between January and September this year. This improved performance is mostly due to their multi utility vehicle (MUV) Chevrolet Tavera which has seen sales of 21,960 cars since its mid-2004 launch.
The company last month sold 3,220 cars as against 3,207 cars in the corresponding month last year. It included 1600 Taveras, 855 Optras, and 762 Opel Corsas. Their year-to-date sales growth of 27.14 per cent includes the sale of 13,543 Taveras, 5,608 Optras, and 4,346 Opel Corsas.
The GMâ€™s Vice President Corporate Affairs General Motors India P Balendran said in a statement: “In line with GM commitment to exceed the customer expectation in our product and services we recently launched the new Optra Royale with 23 luxury features and a new Tavera model in its Elite range.â€