Apple Computers shares touch record high

Apple Computers shares touch record high

Call it the magic of the iPod fed generation, but Apple Computers has just managed to do something really incredible. The shares of the company touched a record high as investors made bets on growth in its digital music and video businesses. This is in spite of the fact that their primary business of manufacturing personal computers has not affected much of the PC’s market.

The shares of Apple Computers hit an intersession high of $60 and were up 4 percent to $59.82 in afternoon trade on the NASDAQ. The company is currently more known for their iPod and iTunes product and services. They have dominated the online music sales and mp3 player market since the time they launched the phenomenal iPod.

Apple is selling more than a million songs per day. With the launch of the Apple iPod Video, they are also now selling videos on their iTunes web store. Estimates say that last month Apple was selling as many as 1.8 million digital content units per day. It is only expected to get higher as the US holiday season is arriving.

It would be interesting to see on how long the trend stays and how Apple continues to dominate the digital music player market.

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