Myntra.com, India’s leading e-commerce platform for fashion and lifestyle products has now added the largest collection of the iconic fashion footwear brand ‘Steve Madden’ to its portal. Through this partnership, Myntra.com has taken one step further to make international fashion accessible to shoppers in the country. Steve Madden will leverage Myntra.com’s vast reach across 480 cities to strengthen its presence in the market.
Drawing inspiration from rock and roll, fused with a jolt of sex appeal and urban edge, Steve Madden represents a lifestyle, creating designs that are innovative, fun, sometimes wild and always spot-on-chic.
Steve Madden entered India through a long term license agreement with Reliance Brands Limited. Positioned as a bridge between hi-street and luxury, the brand offers a cutting-edge range of fashion forward, of-the-moment designs across footwear for men and women and a variety of accessories.
Speaking on the association, Ganesh Subramanian, Chief Operating Officer, Myntra said “Steve Madden has propelled the footwear fashion industry to staggering heights. The brand has been immensely successful in catching the ever evolving pulse of Gen Y”.
He further added, “Myntra.com has stayed focused on bringing the best and the most fashionable brands together and we are sure our style conscious shoppers will appreciate Steve Madden’s trendy and flamboyant collection of footwear and accessories”.
With over 250 styles to choose from, Myntra.com offers shoe addicts a voracious selection of footwear and accessories for both men and women from Steve Madden. The product range includes a distinctive collection of casual and semi-formal shoes for men while the women’s range boasts of sky high heels, dress shoes, wedges, ballerinas, pumps, and sandals in addition to a range of handbags. The products are priced at INR 2,999 onwards.
With Myntra.com’s wide reach, Steve Madden hopes to connect with the fashion conscious consumers seeking stylish, chic and trendy footwear that Steve Madden is synonymous with. This association will help both Myntra and Steve Madden not only to cater to the existing consumers of premium and affordable luxury brands but also tap into the aspirational segment across the country.
You can shop for Steve Madden products on Myntra at www.myntra.com/steve-madden