New Sesame Street App, Big Bird’s Words, Uses Augmented Reality to Help Children Build Vocabulary

Sesame Workshop, the nonprofit educational organization behind Sesame Street, has launched Big Bird’s Words, a new app where children are guided to search for and find new words in their environment, making vocabulary building a fun and interactive experience. Big Bird’s ‘Word-o-Scope’ enables children to use a smartphone as a digital eye into their real-world environments to find, identify, and learn about words, bringing a deeper understanding of what these words mean by exposing children to them in familiar contexts.

New Sesame Street App, Big Bird’s Words, Uses Augmented Reality to Help Children Build Vocabulary

Children in India will be thrilled not only to hear the voice of their favorite feathered friend in Big Bird’s Words, but they’ll also be exploring healthy food words such as “milk” and “orange” with the furry blue Cookie Monster. The app recognizes 1,500 words, and verbally recognizes 500 of those by name and is available in India on both iOS and Android.

Sesame Workshop researched the impact of the app on measurable learning outcomes and among the findings was that preschoolers who were exposed to Big Bird’s Words had a 40% increase in their ability to identify the target words.1

“Big Bird’s Words helps children develop a deeper understanding and context for the words in their environment,” said Scott Chambers, Senior Vice President, Worldwide Media Distribution at Sesame Workshop. “Innovative digital experiences, like augmented reality, can help support and enhance learning for children.”

“ Our mobile modules led by our much loved GalliGalliSimSimMuppets have been playing a stellar role in becoming an agent of education for all Indian children” said Sashwati Banerjee, Managing Director, Sesame Workshop India. “With Big Bird’s Words also being available in India, it opens another huge world for children across India who can get excited about learning to recognize and read written text and much more as part of their every day lives”

Big Bird’s Words is the first Sesame Street app built using Qualcomm® Vuforia™’s real-time text recognition capability using a smartphone’s camera. Qualcomm Vuforia is a product of Qualcomm Technologies, Inc., a wholly-owned subsidiary of Qualcomm Incorporated, and the Vuforia SDK is a product of Qualcomm Austria Research Center GmbH, a subsidiary of Qualcomm Technologies, Inc.

Sesame Workshop is the nonprofit educational organization behind Sesame Street, the landmark television program that reaches millions of children every day in more than 150 countries. The Workshop’s mission is to use the educational power of media to help children everywhere reach their highest potential. Delivered through a variety of platforms, Sesame Workshop develops research-based content – including television programs, books, games, mobile apps and community engagement initiatives – that supports early childhood learning, helps prepare children for school, and addresses developmental needs. The Workshop’s programs are tailored to the needs of specific regions and focus on topics that help young children and families develop critical skills for lifelong learning. For more information, visit us at

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