Press Release

Olympic medallist Mary Kom wants to help women in India defend themselves with the creation of India’s first female fight club
Vodafone will use mobile technology to make Kom’s training accessible to women throughout India
The partnership with Kom is part of Vodafone Firsts, a global programme to inspire people around the world to do something remarkable for the first time with the help of mobile technology

When Vodafone asked champion boxer Mary Kom what she wanted to do for the first time, she said she wanted to help women across India learn to defend themselves. Using mobile technology and connecting Kom with the right people, Vodafone is helping to make the 30-year-old Olympian’s ambition a reality. Vodafone is working with Kom to teach young women the mental and physical skills needed to improve their self-confidence and to defend themselves.

Vodafone worked with Kom to build and run a women-only boxing and self-defence camp in her native Manipur. A film of Kom’s inspirational journey was created, which can be viewed at www.firsts.com and will be part of a self-defence smartphone app currently under development. For women in India without smartphones, Vodafone is helping Kom create a free SMS service, which will provide women across India with access to security and self-defence tips and techniques and women’s helpline numbers.

Kom’s story is one of three Vodafone Firsts stories unveiled today, with more coming throughout 2014. The Vodafone Firsts programme is about inspiring people to do something remarkable for the first time with the help of mobile technology.*

Speaking about making her dream a reality, Kom, said: “I am incredibly proud of the work that the Mary Kom Foundation is doing with Vodafone. All women have the right to feel safe and the partnership with Vodafone will make it possible for me to share self-defence techniques and tips with women throughout India.”

Vodafone Group Brand Director Barbara Haase said: “The moment Vodafone heard about Mary’s ambition to create India’s First Female Fight Club, we wanted to partner with her to make it a reality.
Thinking differently and doing something great for the first time can feel amazing. Vodafone Firsts is reflective of this, as it is about personal innovation and inspiring people to think in a new way.”

To find out more about Mary Kom’s extraordinary First, visit www.firsts.com where you can watch how Kom created her First Female Fight Club.

For more information, contact:

Vodafone Group
Media Relations
groupmedia@vodafone.com

Ogilvy London
Peter O‘Shea
Peter.o‘shea@ogilvy.com

Note to Editors
Video content and images can be downloaded from:
www.ogilvybroadcastpr.com
username – FirstsLaunch
password – Voda

http://www.vodafone.com/content/index/media/vodafone-group-releases/2013/vodafone-announces-vodafone-firsts-new-global-brand-engagement.html

About Vodafone Firsts
Vodafone Firsts is Vodafone’s global brand programme, activated across the world from 2014. A social media-led programme, Vodafone Firsts is about inspiring people to do something remarkable for the first time using mobile technology. Vodafone began by recruiting a series of inspirational people to help them achieve their Firsts. Vodafone will also ask consumers what they would like to do for the first time, helping to make their ambitions a reality.

About Vodafone
Vodafone is one of the world’s largest telecommunications companies with approximately 411 million customers in its controlled and jointly controlled markets as of 30 September 2013. Vodafone has equity interests in telecommunications operations in nearly 30 countries and around 50 partner networks worldwide.

About Mary Kom
Mary Kom is an Indian belonging to the Kom community from the north-eastern state of Manipur. She is a five-time World Boxing Champion and the only woman boxer to have won a medal in each one of the six world championships. She is the only Indian woman boxer to have qualified for the 2012 Summer Olympics, competing in the flyweight category and winning the bronze medal. Kom recently launched her much-awaited autobiography, Unbreakable.




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