Nokia has launched a premium developer program for their Asha branded budget segment devices.
The company said:
The program follows in the footsteps of the Premium Developer Program for Lumia, which was launched late last year and is proving to be the most successful developer program ever launched by Nokia. Program members will enjoy a number of helpful benefits, crafted to make it easier for developers to create better apps and games for full touch Asha smartphones. Developers who create high quality Asha full touch apps will also be eligible for further benefits to improve the discoverability of their apps.
Nokia Asha are incredibly popular in markets like Africa and even India. They compete against feature phones in these countries and do well because of smartphone like features.
The company is offering following benefits through this program:
A free Nokia Asha 310 smartphone for development.
Expanded Remote Device Access to test apps on a wide range of different Nokia Asha Devices.
Free tech tickets for Asha development support (valued at $198 USD).
Greater visibility and promotion on the Nokia Store.
Credit worth $500 USD to run paid ad campaigns on the Nokia Ad Exchange (NAX), with access to more than 120 advert networks worldwide.