Staying attuned to the trend of wearing T-shirts that showcase pop culture, Myntra.com showcased a range of expression tees by Kook N Keech – a Myntra Original. In addition, a fashionable collection of super hero t-shirts for adults by Disney and Marvel were also displayed at the Bangalore Comic Con held at Koramangala stadium on June 1-2, 2013.
Comic Con India has expanded India’s popular comic culture by providing a platform for fans to interact with their favourite cartoon heroes over games, movies, merchandise and a lot more.
This year, the Kook N Keech collection, part of Myntra’s in-house brands, displayed t-shirts that are funky, quirky and represent an individualistic sense of style. This range also included Marvel & Disney T-shirts with the classic characters of Mickey and Friends and Super Heroes like Iron Man, Spider-Man, Avengers, Hulk and many more. The chic designs, high quality and eye-catching graphics of these t-shirt appealed to the avant-garde fans.
As a surprise element, Bollywood actor Kunal Kapoor (brand ambassador for Roadster, Myntra’s private label brand) visited the Myntra stall on June 1st. Kunal, who is a fan of animated characters and super heroes, interacted with the crowd and signed autographs.
Myntra.com is also running a special contest for Comic Con participants who love to design. Contestants can submit their t-shirt designs on any theme of their choice and the winners will be rewarded with exciting prizes.
Speaking on the occasion Ganesh Subramanian, Chief Merchandising Officer, Myntra said “A comfortable Tee, with a good print is the most convenient way of making a style statement. Today’s youth wear their heart on their sleeve and graphic t-shirts are a way they express their state of mind. Kook N Keech is a celebration of pop culture and its visually enticing collection will surely appeal to youngsters.” He added, “Myntra understands the pulse of this young audience and caters to their needs by providing a wide range of trendy fashion apparels and accessories that suit their taste.”