Myntra today announced the appointment of Vikas Ahuja as the Chief Marketing Officer (CMO), with immediate effect. In his new role, Vikas will be responsible for the sales and marketing functions and driving the overall brand strategy at Myntra.


Speaking on the occasion, Mukesh Bansal, CEO & Co-Founder, Myntra said, “This is a critical and incredibly exciting time for Myntra as we continue to scale our business. Our focus is on being the next generation fashion destination in the country. Vikas has an excellent track record of building and scaling businesses, and we are truly convinced, with his strong leadership qualities, Vikas will be a tremendous asset in helping us shape and create the next phase in our evolution.”

With over 18 years of sales and marketing experience, Vikas has held various leadership roles with the world’s leading nutrition, health and wellness company, Nestle. In his last role as Country Business Manager, he was responsible for setting up new businesses. In his 18 years, Vikas has shown his passion for strategic and creative thinking, with great results achieving significant turnaround in business/market shares, launching new products/brands/extensions, besides establishing strong innovation pipeline of the products under his portfolio. Vikas has led some well-loved brands in the Nestle portfolio like Bar-One, Milky-Bar, Kit-Kat, Munch, NESCAFE, MAGGI etc and successfully re-positioned the MAGGI brand on a ‘Taste and Health’ platform through strong consumer insight and research.

Early in his career, Vikas was part of the core management team of egurucool.com as its CMO and was responsible for the startup’s overall marketing strategy, products and communication.

Vikas holds a B.Sc. (Hons) in Economics from St. Xaviers’, Calcutta and an MBA from IIM, Calcutta.

About Myntra.com:
Myntra.com is among the leading e-commerce platforms in India for fashion and lifestyle products. Myntra has tied up with over 550 leading fashion and lifestyle brands in the country such as Nike, Adidas, Puma, Lee, Levis, Wrangler, Arrow, Jealous 21, Diesel, CAT, Timberland, US Polo and many more to offer a wide range in latest branded fashion and lifestyle wear. With the largest in-season product catalogue, 100% authentic products, Cash on Delivery and 30-day Return Policy, Myntra is today the preferred shopping destination in India.

For further information please contact:

Keerthi Goutham/Esha Verma
The PRactice
+91 99000 94099 / +91 80959 32006
keerthi@the-practice.net / esha@the-practice.net




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