Man’s World magazine NOW on your mobile
Download your copy on Tata Indicom
Mumbai, June 6, 2006: Coruscant Tec, a leading mobile content developer and aggregator has launched the popular Man’s World magazine for mobiles on the Tata Indicom network. The mobile magazine is available at a monthly subscription of Rs. 30.
The launch of the pocket size magazine marks the debut of a print magazine onto the mobile interface. With consumers increasingly demanding more from their mobile networks, the launch of the pocket size magazine is the first of its kind in the value added services market in India.
Man’s World is a monthly magazine targeted at contemporary Indian men. It is an Indian magazine suffused with international sensibility but backed by local content. The magazine covers various themes ranging from women and dating to electronic gadgets and cars. The mobile magazine will feature select content from the print version such as women, wheels, gadgets, style guru, grooming, Dr. Know and cricket providing the reader with entertainment on the go.
“The consumer is increasingly demanding more out of his mobile phone. With that in mind, the need to develop innovative Value Added Services is imperative. We have worked closely with Man’s World and Tata Teleservices to tailor content specifically for the mobile interface. With the mini magazine we want readers to have access to the magazine at all times. Content will be available dynamically and will be updated on a fortnightly basis” says Ajay Adiseshann, founder & managing director, Coruscant Tec.
“The interesting thing about this version is that we have worked with Coruscant Tec to provide content from our large databank of material. Users will be able to get articles from past issues of the print magazine. We have pooled in all our materials to offer the consumer the very best they could ask for.”, exclaimed N. Radhakrishnan, editor, Man’s World India.
The mini magazine has been developed on QUALCOMM’s Brew platform and will be updated twice a month.
About Coruscant Tec
Coruscant Tec is a leading mobile solutions company focusing on the areas of content and commerce. The company was set up in 2003 in Mumbai. Today, it has offices in Mumbai, Chennai and Palo Alto (USA). The Company has alliances with several leading Indian and International aggregators, telecom operators (telcos), financial networks and banks to bring mobile content and commerce to Indian mobile subscribers. Today, Coruscant Tec has a wide range of SMS, WAP, BREW and JAVA content in the Indian market.
Coruscant Tec offers complete solutions from content supply to content provisioning and content delivery to the consumer’s handset in any part of the world. Its strengths include rich experiences in mobile and wireless domains, in-depth market know-how, proven competence in content development and the ability to provide quality, cost-effective software technology solutions using a wide array of technologies and processes.
About Tata Teleservices
Tata Teleservices is one of India’s leading private telecom service providers. The company offers integrated telecom solutions to its customers under the Tata Indicom brand, and uses the latest 3G CDMA2000Â® 1X technology for its wireless network. Tata Teleservices operates in 1,700 towns across 20 circles i.e. Andhra Pradesh, Chennai, Gujarat, Karnataka, New Delhi, Maharashtra, Mumbai, Tamil Nadu, Orissa, Bihar, Rajasthan, Punjab, Haryana, Himachal Pradesh, Uttar Pradesh (E), Uttar Pradesh (W), Kolkata, Kerala, Madhya Pradesh and West Bengal. The company has a customer base of over 7.7 million.
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