For the first time ever in Asia, be a part of the Shoppable Hangout on Google+
In yet another industry first, Myntra.com is hosting Asia’s first ever ‘Google+ Shoppable Hangout’, on January 20, with none other than Bollywood heart-throb Hrithik Roshan. The event will mark the Asia debut of a new online shopping app for the Google+ Hangouts On Air (HOA) platform.
Google+ Shoppable Hangout On Air brings together social media and online shopping in an unprecedented experience. It enables up to 10 people to interact with each other on a multi-person video chat that is broadcast live to millions around the web, while also allowing all the viewers to simultaneously shop, chat and comment.
On this Hangout, designers or retailers can publicly broadcast a multi-person video chat about their products while customers simultaneously browse a curated selection of products available for purchase online, exclusively through the HOA. The Shoppable Hangout will provide users with a brand new online shopping experience which will be like shopping Hrithik’s clothing line with him at your side, except from participants’ living rooms.
Participants can browse to shop a curated assortment of products from the newly launched collection hosted on Myntra.com. The Shoppable Hangout featuring Hrithik will showcase his clothing line, HRX, and will allow fans to shop and chat with Hrithik online. HRX is an active lifestyle apparel and casual wear brand inspired by Hrithik Roshan, and is manufactured and sold exclusively on Myntra.com.
Speaking on the occasion, Vikas Ahuja, CMO, Myntra said, “We are proud to present Asia’s first ever Shoppable Hangout in association with Google. Marrying the power of technology, social media, and e-commerce, we will provide our customers a novel, more personal, and interactive way to shop online on Myntra.com. In this first ever, path-breaking Hangout, shoppers can watch Hrithik talk about his inspiration and his brand, see him showcase products, ask questions and simultaneously buy the products.”
Leading Bollywood Actor, Hrithik Roshan said, “I am thrilled to be a part of Asia’s first ever Shoppable Hangout organized by Google and our exclusive partner Myntra.com. It will give me an opportunity to interact with my fans and shoppers, and showcase my new clothing line – HRX more intimately. I am confident that through this initiative, shoppers will feel more connected to the brand.”
Nitin Bawankule, Industry Director, Google India said, “With the e-commerce market in India growing at an unprecedented rate, we will be providing a unique shopping experience to the Indian shopper through a Google+ hangout. We are excited to collaborate with Myntra to provide a platform and opportunity to shop with the leading Bollywood actor, Hrithik Roshan. We are sure that the consumers will be excited and thrilled to shop and hangout with Hrithik. Going ahead we will continue to bring such distinctive experiences for the Indian shopper.”
Myntra is running contests to select winners to hangout with Hrithik Roshan on air and also win autographed T-shirts & Myntra gift vouchers.
Please click on the link to be a part of Asia’s first ever Shoppable Hangout organized by Myntra.com in association with Google India, on January 20, 2014.