Google to ask users why they mute ads similar to Facebook

Facebook already asks you to fill a questionnaire when you hide an ad on their platform. Google is planning to do the same with the mute feature on their Ads platform.

Google said:

Over the next few weeks, we’ll be expanding the ways users can give us feedback about ads by introducing a series of short surveys in English-speaking countries which will appear after an ad is muted. These surveys will help us understand why users mute ads, serve better ads to users, spot publishers and advertisers in violation of Google’s policies, and help improve ad and placement quality for the broader advertising ecosystem.

Mute This Ad feature appears on ads that follows the user around the web. These ads only appear if user has opted in to get personalized ads.

Read more: Inside AdWords: Improving users’ advertising experiences with in-ad surveys

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