Google now offering Engagement Ads to all advertisers

Google now offering Engagement Ads to all advertisers

Google has now enabled access to Engagement Ads on their Display Network platform to all advertisers.

Until now, this new ad platform was available to select partners. Google said:

Engagement Ads on the Google Display Network let advertisers connect with consumers across the web with visually rich, immersive experiences – and advertisers only pay when someone chooses to engage with their ad. And for some early stocking stuffers we’re bringing you these creative new formats across all screens, in a shoppable format, and with a simplified set up.

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