Google has now enabled access to Engagement Ads on their Display Network platform to all advertisers.
Until now, this new ad platform was available to select partners. Google said:
Engagement Ads on the Google Display Network let advertisers connect with consumers across the web with visually rich, immersive experiences – and advertisers only pay when someone chooses to engage with their ad. And for some early stocking stuffers we’re bringing you these creative new formats across all screens, in a shoppable format, and with a simplified set up.