Google Analytics team has announced that their Universal Analytics platform is now in public beta.
The program was launched in private beta testing late last year. Now it is open to anyone who wants to check it out.
Understanding how customers interact with your businesses across many devices and touch-points,
Insights into the performance of your mobile apps,
Improvements of lead generation and ROI by incorporating offline and online interactions so you can understand which channels drive the best results,
Improved latency on your site by reducing client-side demands.
If you’re new to Google Analytics, you can choose Universal Analytics when you setup your account. Already using Google Analytics? Create a new web property in your Google Analytics account to set up Universal Analytics and explore the new features.