Buffer rolled out some major updates to their platform today focused on providing improved analytical services to their users.

Buffer for Business customers would be pleased to hear that they can now track their social interaction right from inside Google Analytics.

The company said:

You can now set your own UTM tracking parameters to match your clients or your campaigns within Google Analytics. This will make your analytics inside Buffer more useful, since you can match them to your marketing campaigns.

There are some other enhancements as well that you can check out on the official blog post:

Read more: Introducing Powerful New Buffer Analytics: Google Analytics support, Tracking of Social Account Growth and More – The Buffer Blog




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