British Surfer To Ride One Of The World’s Most Dangerous Waves In Remarkable First Made Possible By Vodafone

British surfer Tom Lowe will attempt to fulfil his dream of riding the mighty Todos Santos wave in Mexico
Vodafone is partnering with Lowe, connecting him with on-the-ground experts and using mobile technology to pin-point exactly when the wave will arrive
Lowe’s challenge is part of Vodafone Firsts, a global programme to inspire people to do something remarkable for the first time with the help of mobile technology

Ever since he started surfing, it has been Tom Lowe’s ambition to ride the Todos Santos wave off of the northern tip of Baja California, Mexico. Predicting when the wave will arrive is notoriously difficult and that is where mobile technology will play a crucial role in helping Lowe achieve his dream.

Within days, the 30-year-old leading big wave British surfer will use a global ocean forecasting system on his tablet to help him locate the wave, around 12 miles off of the coast in Ensenada, before jumping on to his surfboard and attempting to ride it. Lowe, who believes he will be the first European to ride the wave, will travel by plane, car, boat, foot and surfboard to reach his destination.

Lowe’s story is one of three Vodafone Firsts stories unveiled today, with more coming to www.firsts.com throughout 2014. The Vodafone Firsts programme is about inspiring people to do something remarkable for the first time with the help of mobile technology.*

Speaking about taking on the challenge, Tom Lowe, said: “I’ve dreamt of surfing this wave since I was a boy. So when Vodafone asked what I would do if I could do something remarkable for the first time using mobile technology, I knew immediately. I’ve spent a long time in the ocean preparing for this moment and Vodafone’s support in connecting me with the right people and technology means I can track when the wave will peak so I don’t miss this chance.”

Vodafone Group Brand Director Barbara Haase said: “Tom’s challenge is incredibly courageous and mobile technology will play a crucial role in helping make it happen. Vodafone Firsts is about personal innovation and inspiring people to think in a new way. Mobile technology has changed so much about our lives in a relatively short time frame, from being able to plan a journey in seconds to helping people achieve their ambitions.”

To find out more about Vodafone Firsts, you can visit www.firsts.com

For more information, contact:

Vodafone Group
Media Relations
groupmedia@vodafone.com

Ogilvy London
Peter O‘Shea
Peter.o‘shea@ogilvy.com

Note to Editors
*http://www.vodafone.com/content/index/media/vodafone-group-releases/2013/vodafone-announces-vodafone-firsts-new-global-brand-engagement.html

About Vodafone Firsts
Vodafone Firsts is Vodafone’s global brand programme, activated across the world from 2014. A social media-led programme, Vodafone Firsts is about inspiring people to do something remarkable for the first time using mobile technology. Vodafone began by recruiting a series of inspirational people to help them achieve their Firsts. Vodafone will also ask consumers what they would like to do for the first time, helping to make their ambitions a reality.

About Vodafone
Vodafone is one of the world’s largest telecommunications companies with approximately 411 million customers in its controlled and jointly controlled markets as of 30 September 2013. Vodafone has equity interests in telecommunications operations in nearly 30 countries and around 50 partner networks worldwide.

About Tom Lowe
Tom Lowe is one of the world’s leading big-wave surfers. He grew up surrounded by the beautiful beaches of St Ives, Cornwall, in the UK, and now lives in Country Clare, Ireland. Lowe, 30, who did not start stand-up surfing until he was 14, is known for being a pioneering professional surfer who has travelled the world looking for waves that have never been seen or surfed before, from giant waves off of Ireland’s Donegal coast to big swells in Indonesia.

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