Paragon Software, the world’s largest dictionary developer with 1500 titles for 38 languages, releases the latest report on reference apps trends in the mobile and PC markets

After the release of iOS 8, Android is still skyrocketing, while iOS remains the cash cow

Paragon Software Group, the world’s leading dictionary developer for mobile devices, tablets and PC, announces the major market trends in digital publishing with more than 1500 dictionary and reference applications downloaded and sold throughout the network of all major app stores worldwide in 2014. According to several major statistics companies, including analytic reports, the “education” and “reference” apps remain the leading categories for both Android and iOS. However, the growth for iOS apps is steadily decreasing, as the market matures. This tendency is confirmed with the recent findings of Paragon Software analysts.

Paragon’s reference apps for 38 languages were developed in partnership with the world’s leading publishers and are used by millions of users and academic institutions. The graphics below indicate Paragon’s key markets for downloads and revenues. The top countries include Germany, the USA, the Russian Federation, Austria and Switzerland. The German-speaking regions of Europe account for almost 45% of the company’s revenue and approximately 28% of downloads.

During the past two years, the mobile market has seen the increase in adaptation of the new freemium business model. The freemium model allows mobile users to test apps for free before purchasing them at app stores. Paragon Software has switched to the freemium business model giving dictionary users the option to preview and try out product features and learning tools to make the right choice in accordance with their personal language level and skills.

The freemium model especially benefits teachers and language instructors allowing them to select the most suitable content for their students when purchasing volume licenses. The freemium business model opened up better possibilities for users to preview apps to make sure they purchase exactly what they want. Unfortunately, the adaptation rate of digital reference products at educational institutions remains low. Many teachers reject the possibility of introducing the latest devices and dictionaries as apps to the classroom, still preferring exclusively traditional learning materials and print editions. Therefore, dictionary apps are still considered as supplementary materials in the classroom.

With the adoption of the new business models, the platform share for iOS vs Android apps has changed significantly. Android users for the three quarters in 2014 account already for 76% compared to 18% in 2013. However, the revenue share for Android apps remains the same as over the past 2 years. Many Android users expect to get apps for free or cheap, and are reluctant to pay for premium content.

The revenue distribution for mobile and desktop platforms has also changed in 2014. While iOS remains the cash cow, the combined revenue share of Windows Phone and Windows 8 has trebled. At the same time, the share of dictionary apps downloads for both platforms has decreased to 4.8% and 8%, respectively. The decrease in app downloads did not lead, however, to the decrease in revenue. There is a 2.5% growth in OS X revenue. This is mainly caused by the OS X growing popularity worldwide. Paragon’s report was compiled immediately prior to the release of iOS 8, but preliminary figures since 10 September show no significant change to this trend.

The recent survey by Paragon Software shows that the majority of the company’s customers are language learners, yet less than 10% are teachers. However, the number of business professionals — presumably communicating with colleagues in foreign languages — accounts for almost 20%. This confirms the trend of requirement for fluency in foreign languages by business professionals in the ever increasingly globalized working environment.

Full reports for Android, iOS, Mac OS X, Windows PC and Windows Phone dictionary apps by Paragon Software can be found at: Accentuates Wedding Season Jubilance with J.J. Valaya

The Leading Online Fashion Portal Gifts a Coveted JJ Valaya Wedding Lehenga to the Winner of ‘Be a JJ Valaya Bride’ contest

In an attempt to create beautiful memories for to-be-brides,, India’s online destination for fashion and lifestyle products, and J.J. Valaya, the undisputed king of wedding and bridal wear in India, today declared the much awaited winner of the ‘Be a JJ Valaya Bride’ contest. The winning bride was endowed with a once-in-a-lifetime opportunity of receiving a wedding lehenga worth close to Rs. 2 Lakh, gifted by Myntra and personally designed and handed over by J.J Valaya himself.

‘Be a JJ Valaya Bride’ was a social media campaign that was organised on Myntra’s Facebook page over the past few weeks, which required to-be-brides to send in their pictures and participate in the innovative online bridal contest. The contest received over 1,000 entries, a rare occurrence for any bridal contest, from which, the best caption and picture was chosen as the winner.

The winning bride to be, Iitishree Srivastava, a 38 year old resident from Gurgaon and a mother of an eight year old daughter, was extremely excited about availing the coveted JJ Valaya lehenga for her upcoming wedding.

Sharing the excitement, Iitishree Srivastava said, “This event has added dazzle to my wedding and this lehenga arrives at an appropriate time, symbolizing joyous blessings for a new start in my life.”

Speaking on the event, J.J. Valaya said, “It is truly an honour to share a bride’s moment of happiness, for it is one of the purest joys in the world. The bridal contest by has ensured that Iitishree’s wedding day will be etched in her memory forever and I am extremely pleased to have been able to contribute to her special day.”

Gautam Kotamraju, Myntra’s Chief Creative Officer said, “Myntra is committed to providing its customers and fashion evangelists with experiences that will enable them to look good on every occasion. Since the wedding season is round the corner, the ‘Be a JJ Valaya Bride’ contest was another initiative by Myntra to provide to-be-brides with fashion tips and give one lucky bride an opportunity to avail a JJ Valaya lehenga that every woman aspires for.”

The connoisseur of wedding fashion, J.J. Valaya shared with the audience, exclusive style tips to make the wedding day even more special for to-be-brides. From draping the bridal attire beautifully to getting the perfect blend of makeup, J.J Valaya’s session on wedding trends was a dream come true for the awe-struck audience.

The Lenovo RocStar- For the music lovers who are constantly on the go!

-An ultra-portable smartphone for the music lover in you-

To spice up this festive season, Lenovo (HKSE: 992) (ADR: LNVGY) today launched the Lenovo RocStar – a new music smartphone addition to its popular A series smartphones. The Lenovo RocStar comes with Dolby® Digital Plus to ensure crystal clear audio and an uncompromised music listening experience. It further packs-a-punch with the superior quality earphones that offers better quality sound than standard in-box earphones.

Powered by a 1.3 GHz Dual Core processor, the Lenovo RocStar offers consumers powerful and smooth performance for all their social networking needs. It also comes with a 4GB of built-in storage, which can be further expanded via microSD card (up to 32GB) that lets you store huge music libraries. The smartphone sports a 5-megapixel fixed focus rear camera with flash and a 2-megapixel front camera that offer quality picture capturing experience.

The device sports a 10.16 cms (4) FWVGA (800×480 pixels) display which is ideal to enjoy watching photos, videos and games, and comes with the most up-to-date Android apps and KitKat 4.4. The Lenovo RocStar is also dual SIM compatible and is powered by a 1500mAh battery that lets you enjoy up to 10 straight hours of music without charging your device.

The Lenovo RocStar also comes bundled with the Guvera music app that lets you search instantly from over 10 million songs with unlimited streaming and create playlists that you can share with your friends.

In addition, the proprietary Lenovo DOit apps, like the award-winning SHAREit lets you share music and other files easily with your friends. The SYNCit apps helps one back up and restore all contacts, SMS messages and call logs conveniently, while SECUREit optimizes the device’s performance and protects it against viruses, spam and malware.

Priced at INR 6499 the Lenovo RocStar will be available in black, white and red colour variants. It will be available at, across 1,400 Lenovo exclusive stores and all leading telecom outlets from today.

Check Lenovo RocStar Deals on: Flipkart | Amazon | Snapdeal | Infibeam

Gift your pets a Safe Diwali this year

Time of the year again for Indians to indulge in the festival of light and fireworks. Whilst Diwali celebrations can be great fun for people, pets can be left trembling, shaking, barking more and injured by fireworks. Light, noise and color can be frightening and chaotic for animals. Thousands of animals suffer burns every year from firecrackers. Moreover, animal shelters report a dramatic increase in pets lost during the commotion of the celebration.

“Loud fireworks displays cause noise, which can be stressful for our pets,” says N. G Jayasimha, Humane Society International/India managing director. “It’s best to choose small crackers and ensure a safe Diwali for our furry friends at home and around our neighborhood.”

Take precaution by following these simple tips:

Keep your pets indoors and in a familiar room. Pets have a heightened sense of hearing so the jolts and loud noises cause many animals to flee in search of safe haven.
Keep all doors and windows closed and draw the curtains to reduce the noise. Supply pets with enough food and water and ensure someone can stay with them to comfort them.
Store fireworks safely in a closed box, somewhere cool and dry, and out of reach of pets. Do not keep fireworks containers under stairs or exposed in passages.
Decorate with lights, lamps and diyas that are friendlier to the environment and animals by giving off less smoke and noise.
Refrain from bursting crackers near an animal shelter or zoo. Noise can cause panic and fear. Pollution from burning firecrackers is also harmful to their health.
Take dogs for a walk during the daytime before the celebrations begin. Never walk them near where others are lighting firecrackers.
Consult a veterinarian if pets are prone to acute anxiety or distress from loud noises. Check their availability during Diwali in case of emergency.
If you feed stray animals around your neighborhood, make sure that they are wearing tags labeled with their names and your phone numbers. In case they run away because of the merry-making, people who find them will be able to contact you.
Make a first aid kit in preparation for helping injured animals. Have a bucket full of water handy for emergency and for putting used sparklers into.
Ensure pets are wearing collars and identification tags with current contact information. All pets, even those kept indoors, should wear collars with identification tags at all times.
Keep contact information for local municipal corporations and surrounding shelters handy and approach them immediately in cases of lost pets. If you find a lost pet, either take her to the address on the tag or a local animal shelter.

Media contacts: Navamita Mukherjee, 91- 998547276,

Humane Society International and its partner organizations together constitute one of the world’s largest animal protection organizations. For nearly 20 years, HSI has been working for the protection of all animals through the use of science, advocacy, education and hands-on programs. Celebrating animals and confronting cruelty worldwide — on the Web at

Google Nexus 9 pricing for India out (Rs. 28900 and Rs. 44900)

Google today revealed the pricing of the Nexus 9 Tablet for the Indian market. Two variants are listed on the Google Play Store.

Google Nexus 9 16 GB Wi-Fi would be sold for Rs. 28900.
Google Nexus 9 32GB LTE would be sold for Rs. 44900.

Read more: Nexus 9 (32 GB, LTE, Indigo Black) – Devices on Google Play
Read more: Nexus 9 (16 GB, Wi-Fi, Indigo Black) – Devices on Google Play

Check Google Nexus 9 Deals on: Flipkart | Amazon | Snapdeal | Infibeam

New MediaTek MT8507 Connected Audio SoC Receives Spotify Certification

High-performance remote speaker solution supports Spotify Connect, providing seamless and easy streaming of music globally

MediaTek today announced that its Connected Audio System on Chip (SoC), MT8507, is certified with Spotify Connect. It supports an enhanced home audio experience that lets end users play millions of tracks seamlessly through their speakers and smart TVs, using the Spotify app on their mobile or tablet as a remote.

“We’re pleased to add MediaTek as one of our partners in our ever growing ecosystem. Spotify Connect is a relatively new feature that we’ve added into our arsenal just over a year ago,” said Mikael Ericsson, Director of Product, Home & Automotive of Spotify. “With MediaTek’s technological expertise in both audio products and smart TVs, this partnership will surely help us further our goal to provide a seamless and hassle free home music listening experience controlled from your Spotify application to every music fan on the planet.”

MT8507 is the first MediaTek Connected Audio SoC to support Spotify connectivity. Based on ARM® Cortex®-A7 processer, the SoC enables speakers to surpass the aggressive performance standards of Spotify Connect by cutting the latency almost in half as compared with the requirements. With the high-performance of MT8507, users will enjoy their music through the speakers disruption-free.

“We are committed to delivering high-performance, accessible and easy to use technology to consumers, including a wide range of quality solutions such as chipsets for smart TVs, audio devices and wireless connectivity to provide users with a complete connected experience,” said Joe Chen, SVP and General Manager of MediaTek’s Home Entertainment Business Unit. “Spotify is one of the world’s most popular music streaming services, and we’re happy to support it in our SoCs as we continue to create technology that deliver a great experience for everyone around the world.”

MT8507 has already entered into mass production. Consumers may expect MediaTek-powered speakers with Spotify Connect capabilities to hit the market before the end of year.

Key features of MT8507:

Provides exceptional power of over 1440 DMIPS based on ARM® Cortex®-A7 core with L2 cache and Floating Point Unit (FPU)
Supports Dolby® TrueHD decoding and DTS Digital Surround™ decoding enabling high quality digital-based surround sound
Highly integrated SoC supporting HDMI Audio Return Channel (ARC) built into HDMI 1.4 standard and HDMI repeater function

HoMAI re-launches as Authentication Solution Providers’ Association

ASPA aims to be the world’s first and only non-profit representing entire authentication solutions industry

Hologram Manufacturers Association of India (HoMAI), which was founded sixteen years ago on 1 December 1998 as the world’s second and Asia’s only Association representing holography, has now been re-launched this year with a broader mandate as Authentication Solution Providers’ Association (ASPA). By helping check counterfeiting, ASPA helps protect consumers, unlock revenue realization for brand owners and governments, as well as ensure steady growth of its members and the industry in general.

Says ASPA President Mr. Manoj Kochar, “According to Business Action to Stop Counterfeiting and Piracy (BASCAP) of the International Chamber of Commerce (ICC), the impact of the counterfeit and pirated goods on the global economy today stands at a staggering $1 trillion. Like terrorism, counterfeiting is becoming a sophisticated and global menace that can have a crippling impact in any part of the world irrespective of its country of origin. We must develop a unified global strategy with powerful industry linkages and knowledge sharing platforms in order to stop this illegal trade effectively. ASPA is a call to unite various authentication solution providers across the world to galvanize our forces and strengthen this shield univocally. ASPA re-aligns our objectives to more accurately represent the transformation of products and services offered by our member companies. Our broader scope also covers a wide array of authentication technologies that have evolved over the years.”

Counterfeiting today impacts various industries including pharmaceuticals, FMCG, finance, electronics, automobile parts, entertainment, apparel, software, manufacturing, tobacco, liquor and others. ASPA members already protect over 10,000 brands worldwide through the identification of genuine products and documents. As the world’s first and only industry body of its kind, ASPA aims to comprehensively cover the broader interests of the entire authentication solutions industry worldwide, including, but not limited to, holograms, optically variable devices (OVD’s), taggants, security inks and substrates, watermarks, nanotechnologies, RFIDs, barcode/ QR code-based digital tracking and verification solutions, security and tamper-evident labels and any other brand protection and authentication solutions. ASPA’s tagline – ‘Diverse Technologies, Common Goal’– summarises its vision to become the global voice of the authentication solution providers that facilitate brand protection through anti-counterfeiting, anti-tampering and tracking and tracing measures.

Mr. Anil Rajput, Senior Vice-President, Corporate Affairs, ITC Limited, and Chairman of FICCI Cascade (Committee against Smuggling & Counterfeiting Activities Destroying the Economy), says, “I am glad to note the re-launch of ASPA, which will represent an even broader interests of the entire authentication solutions industry. Counterfeiting and smuggling plagues almost all industries and leads to loss of trust, money, lives and livelihoods. Proper authentication solutions are a must to help validate genuine products. On the technology vendor side, ASPA complements FICCI Cascade’s consumer and industry efforts in curbing counterfeits, by bringing together all types of authentication solutions on one platform. I hope that this move will help in rapid adoption of anti-counterfeiting, anti-tampering and tracking and tracing solutions, which will yield significant direct and indirect benefits in the form of increased revenues, brand perceptions, reduced litigation costs, and greater customer retention.”

Welcoming the move, Prof. (Dr.) N C Saha, Director of the Indian Institute of Packaging, an autonomous body under Ministry of Commerce & Industry, Govt. of India said, “It is heartening to note that HOMAI is reinventing itself as ASPA to take a higher responsibility to fight against counterfeiting in packaging. I remember when it was started in 1998 with an objective to promote the significance of hologram as an anti-counterfeiting device in the packaging industry. However, over a period of time, there have been rapid changes, and consumers’ behavior as well as their perception has become very complex in the modern marketing scenario. At the same time, the market has also become highly competitive which, too, leads to the demand of innovations in the field of anti-counterfeiting to protect the consumer interest. As a result, it will be a great move to amalgamate multiple authentication technology providers under a single umbrella to offer strong brand protection.

I believe ASPA is poised to play a much-needed and vital role in consolidating the entire gamut of authentication solutions, and catalyzing their adoption in various kind of packaging across all industry segments. Authentication of a product is invariably carried out through integration between the authentication technology and the packaging, and Indian Institute of Packaging welcomes this move. I am confident that ASPA will meet the demand of modern consumers to effectively fight against the counterfeiters.”

ASPA works closely with world-leading peers and authorities such as International Hologram Manufacturers Association (IHMA), Counterfeit Intelligence Bureau (CIB) and Interpol. It actively participates on matters on policy, and also plays a constructive role in ensuring that its members uphold a high pedigree of business ethics and values as prescribed by the ASPA Code of Conduct. ASPA lays down guidelines to encourage adoption of best practices, quality standards and usage of advanced technology to provide truly customised, cost-effective and consistently reliable solutions. It also actively analyses industry trends and provides updates on global news, knowledge resources and best practices to its members. Members are bound by to ensure that they observe high standards of integrity and business ethics at all times.

ASPA has also launched a brand new website – – which includes educational material on various types of authentication solutions, tips on selecting the most relevant and effective authentication solution, case studies, whitepapers, industry news, member profiles, details of activities being undertaken by the Association, reference material and access to ASPA’s quarterly journal, The Authentication Times.

ViewSonic Launches SC-Z56: The Fastest Performing Quad Output Zero Client

The SC-Z56 Features Teradici® Tera™ 2 Processor and is VMware Horizon View Certified

ViewSonic Corp., a leading global provider of visual solution products, launches the SC-Z56, a quad video output zero client for the Virtual Desktop Infrastructure (VDI) market in India. With the fastest performance and widest selection of discrete and integrated VDI products, ViewSonic expands its line-up with the SC-Z56, an affordable and feature-rich solution to drive multiple displays in a virtualized environment. The SC-Z56 Quad Output Zero Client was developed for users needing higher resolution performance and multiple display support.

The SC-Z56 features Teradici Tera 2 architecture, making it one of the fastest performing zero client in the market. It is VMware® Horizon View™ certified, delivering a secure, manageable and reliable solution for VMware-based networks. With four DisplayPort outputs and six USB ports, the SC-Z56 provides the connectivity options to drive multiple displays and peripherals for optimal productivity. ViewSonic’s SC-Z56 zero client supports up to four WUXGA (1920×1200) displays or two WQXGA (2560×1600) displays simultaneously, making it ideal for high-end workstations in the government, corporate, healthcare and security industries.

“VDI installations can be taken to a new level of productivity with the SC-Z56,” said Max Hsu, PM director for ViewSonic Asia Pacific. “This quad output zero client provides the fastest possible performance in a VMware environment. It’s feature-rich with connectivity options, so it can support up to four HD displays. And, as a true zero client, the SC-Z56 delivers amazing reliability with little to no configuration or management, boosting productivity levels in a secure setting.”

As a true zero client, the SC-Z56 comes in a compact, 1.2-pound form factor and has no HDD, fan or moving parts. The design allows it to be placed discreetly away from the desktop or even mounted directly onto a display. It offers amazing high-speed virtual desktop performance and supports 2D/3D graphics applications.

For more information about the SC-Z56 and other ViewSonic VDI products, visit

Skype 5.6 is fully optimized for all screen sizes on Apple iOS

Microsoft today released a new updated version of Skype. The company said that Skype 5.6 is now fully optimized for all screen sizes on the Apple iPhone. With the launch of Apple iPhone 6 and iPhone 6 Plus, Apple now has four difference sizes of iPhones in the market.

The company said:

Today we’re releasing Skype 5.6 for iPhone, which brings optimized, scaled UI to the larger iPhone 6 and iPhone 6+ screen sizes. On an iPhone 6 or iPhone 6+, Skype 5.6 displays more of your recent chats and shows more messages in conversation view, helping you to communicate with your friends and family quickly and simply. Skype 5.6 for iPhone is our second release that continues to build on the new iOS 8 extensions. Now whether you’re using an iPhone 4 or an iPhone 6+ you’ll get the best Skype experience for your screen size.

Read more: Skype 5.6 for iPhone: Skype optimized for every iPhone screen size – – Skype Blogs

MediaTek Launches MT6735 – Mainstream WorldMode™ Smartphone Platform

By adding CDMA2000, MediaTek accomplishes WorldMode modem capability in a single platform and meets wireless operator requirements globally; putting advanced yet affordable smartphones into the hands of consumers

MediaTek today announced a new 64-bit mobile system on chip (SoC), MT6735, incorporating the modem and RF needs of wireless operators globally. By offering a unified mobile platform, MediaTek is enabling its customers to develop on the MT6735 and sell mobile devices globally, thereby creating significant R&D cost savings and economies of scale in manufacturing. The MT6735 builds upon MediaTek’s existing line-up of mainstream LTE platforms by adding the critical WorldMode modem capability.

The MT6735 incorporates four 64-bit ARM® Cortex®-A53 processors, delivering significantly higher performance than Cortex-A7 for a premium mobile computing experience, driving greater choice of smart devices at affordable prices for consumers. As projected, MediaTek sees a continued consolidation of smartphones into a very large mid-range, termed by MediaTek as the “Super-mid market”.

“The MT6735 is a breakthrough product from MediaTek,” said Jeffrey Ju, General Manager of the MediaTek Smartphone Business Unit. “With CDMA2000, we offer global reach, driving high performance technology into the hands of users everywhere. We also strongly believe that as LTE becomes mainstream in all markets, the processing power must be consistently high to ensure the best possible user experience. That’s why 64-bit CPUs and CorePilotTM technology are standard features across all of our LTE solutions.”

“MediaTek wants to make the world a more inclusive place, where the best, fully-connected user experiences do not mean expensive,” said Johan Lodenius, Chief Marketing Officer for MediaTek. “We are committed to creating powerful devices that accelerate the transformation of the global market and strive to put high-quality technology in the hands of everyone.”

The MT6735 platform includes:

Next-Generation 64-bit Mobile Computing System

· Quad-core, up to 1.5GHz ARM Cortex-A53 64-bit processors with MediaTek’s leading CorePilot multi-processor control system, providing a performance boost for mainstream mobile devices

· Mali-T720 GPU with support for the Open GL ES 3.0 and Open CL 1.2 APIs and premium graphics for gaming and UI effects

Advanced Multimedia Features

· Supports low-power, 1080p, 30fps video playback on the emerging video codec standard H.265 and legacy H.264 and 1080p, 30fps H.264 video recording

· Integrated 13MP camera image signal processor with support for unique features like PIP (Picture-in-Picture), VIV (Video in Video) and Video Face Beautifier

· Display support up to HD 1280×720 resolution with MediaTek MiraVision™ technology for DTV-grade picture quality

Integrated 4G LTE WorldMode Modem & RF

· Rel. 9, Category 4 FDD and TDD LTE (150 Mb/s downlink, 50 Mb/s uplink)

· 3GPP Rel. 8, DC-HSPA+ (42 Mb/s downlink, 11 Mb/s uplink), TD-SCDMA and EDGE are supported for legacy 2G/3G networks

· CDMA2000 1x/EVDO Rev. A

· Comprehensive RF support (B1 to B41) and the ability to mix multiple low-, mid-, and high bands for a global roaming solution

Integrated Connectivity Solutions

· Supports dual-band Wi-Fi to effortlessly connect to a wide array of wireless routers and enable new applications like video sharing over Miracast

· Bluetooth 4.0, supporting low-power connection to fitness gadgets, wearables and other accessories, such as Bluetooth headsets

MT6735 is sampling to early customers in Q4, 2014, with the first commercial devices to be available in Q2, 2015.