InMobi Guaranteed Outcomes for Brands launched at Advertising Week

More than 3x increase in engagement, ‘Guarantees’ campaign objectives for brands

InMobi, the world’s largest independent mobile advertising platform engaging 872 million active uniques in over 200 countries, today launches InMobi Guaranteed Outcomes for brand advertisers. InMobi Guaranteed Outcomes is a real-time decision engine where each ad impression served guarantees the desired outcomes for brands by meeting their Key Performance Indicators (KPIs).

This new offering increases the engagement rate of an advertising campaign, as well as specifically guarantees an outcome as a result of this engagement, improving the overall scope of monetization for publisher partners.

InMobi Guaranteed Outcomes stems from a deep understanding of users and their preferences in order to influence their buying decisions. This offering goes beyond traditional impressions or views as the only terms of measurement and ensures that the Call-To-Action or campaign parameters are achieved beyond expectations. As users go through varied phases of understanding and buying a product, InMobi capitalizes on these moments of maximum opportunity to deliver the most engaging ad experience. This engagement guarantees desired outcomes.

Initial tests with brands using InMobi Guaranteed Outcomes have shown increased engagement rates of up to 3 percent with rates typically higher by 2 to 3x than agreed rates. Specifically, these initial tests showed a 4.3 times increase in Call-To-Action (CTA) rates for a global US-based beverages client, a 3 times increase in CTA for US-based QSR (Quick Serve Restaurants) multinational client and a 3.4 times increase for a European auto client.

“As a brand advertiser, you are focused on business outcomes, not just impressions. InMobi Guaranteed Outcomes is the realization of multiple years of investment in decision and predictive sciences. Using advanced machine learning algorithms, InMobi takes the uncertainty out of mobile marketing campaigns to deliver precise results,” said Preetham.V.V., Global Head – Brand & Commerce Products, InMobi.

Google launches a Linear Optimization add-on for Google Sheets

Google developers have released a powerful Linear Optimization add-on for Google Sheets platform.

The company said:

Today we’re proud to announce two new ways for everyone to solve linear optimization problems. First, you can now solve them in Google Sheets with the Linear Optimization add-on; Second, we’re open-sourcing the linear solver underlying the add-on, Glop (the Google Linear Optimization Package), as part of the or-tools suite.

Got a problem that can be described with linear inequalities? Place your variables and constraints in Sheet cells, and Google servers will compute a solution with the click of a button.

Read more: Linear Optimization – Google Sheets add-on
Read more: Sudoku, Linear Optimization, and the Ten Cent Diet Yesterday, we posted an…





Google+ gets age and region based opt-in restrictions

Google has finally made it possible for users and brands to set an appropriate age restriction for their content shared on the network. They can in fact, also limit their content to specific geographic locations.

Read more: Audience

Google said:

As a content creator you may want to reach customers and fans of all ages, all over the world. Or you may want to engage more carefully, sharing only with age-appropriate audiences or audiences in certain countries. Google+ now enables both pages and profiles to restrict their content based on user age and location. So for example: you can now decide that only users 18+ or 21+ should be able to see your posts. You can also specify ages on a country-by-country basis if you need something more custom.

Read more: Setting country and age restrictions for your Google+ profile and content – Google+ Help

There are a couple of exceptions to this rule as usual. Read this Google+ post for more details and an informal Q&A.

Read more: Restrict your content by age and location As a content creator you may want to…


Google AdWords now has automatic item updates powered by their spiders

Google rolled out a brand new feature on their ad platform for AdWords users. The company said that they would automatically correct changes related to pricing and availability if they notice anything while indexing the advertisers website through microdata information.

Google said:

If you enable automatic item updates, we will update product price and availability shown on PLAs if we notice a difference between your product data and your website’s microdata instead of disapproving your ads. These item updates will persist until you make an update to your product data. Merchants who have participated in the beta have seen a 50% reduction in price-related item disapprovals.

Read more: Inside AdWords: Keep price and availability fresh with automatic item updates

Google is also providing a Content API for publishers who change their product specifications quite frequently.

Read more: Automatic item updates – Google Merchant Center Help
Read more: Getting Started – Content API for Shopping — Google Developers

Gmail now has full screen view for embedded images in mails

Google rolled out a small update on their Gmail platform. You can now preview embedded images inside mails in a fullscreen mode. This is similar to what Google already offer for attached images.

Google said:

Similar to attachments, you can now click on large images within a message to see them full-screen in Gmail on the web. Click the Google Drive button to save the images directly to Drive or the arrow button to download them to your computer.

Read more: New! View images within your message full-screen Similar to attachments, you…

Google Drive for Education comes with unlimited storage for students and teachers

Google today announced their Drive for Education program on the same structure as their previous launched Drive for Work. Unlike Google Drive for Work, Google Drive for Education is free. It comes with unlimited storage.

Google is making it available automatically to all the users of their Google Apps for Education program. Google highlighted the benefits:

Unlimited storage: No more worrying about how much space you have left or about which user needs more gigabytes. Drive for Education supports individual files up to 5TB in size and will be available in coming weeks.
Vault: Google Apps Vault, our solution for search and discovery for compliance needs, will be coming free to all Apps for Education users by the end of the year.
Enhanced Auditing: Reporting and auditing tools and an Audit API easily let you see the activity of a file, are also on the way.

Read more: Official Google for Work Blog: Announcing Drive for Education: The 21st Century backpack for students