Google has just announced the launch of their Play Movies service in Austria. Google Play Movies offer movies for renting and purchase and is available on both computers and mobile devices.
Sundar Pichai at Atmosphere Live today revealed that the Google Drive platform is now being used by more than 240 million users globally. This number is up from 190 million just a few months ago.
More than 3x increase in engagement, ‘Guarantees’ campaign objectives for brands
InMobi, the world’s largest independent mobile advertising platform engaging 872 million active uniques in over 200 countries, today launches InMobi Guaranteed Outcomes for brand advertisers. InMobi Guaranteed Outcomes is a real-time decision engine where each ad impression served guarantees the desired outcomes for brands by meeting their Key Performance Indicators (KPIs).
This new offering increases the engagement rate of an advertising campaign, as well as specifically guarantees an outcome as a result of this engagement, improving the overall scope of monetization for publisher partners.
InMobi Guaranteed Outcomes stems from a deep understanding of users and their preferences in order to influence their buying decisions. This offering goes beyond traditional impressions or views as the only terms of measurement and ensures that the Call-To-Action or campaign parameters are achieved beyond expectations. As users go through varied phases of understanding and buying a product, InMobi capitalizes on these moments of maximum opportunity to deliver the most engaging ad experience. This engagement guarantees desired outcomes.
Initial tests with brands using InMobi Guaranteed Outcomes have shown increased engagement rates of up to 3 percent with rates typically higher by 2 to 3x than agreed rates. Specifically, these initial tests showed a 4.3 times increase in Call-To-Action (CTA) rates for a global US-based beverages client, a 3 times increase in CTA for US-based QSR (Quick Serve Restaurants) multinational client and a 3.4 times increase for a European auto client.
“As a brand advertiser, you are focused on business outcomes, not just impressions. InMobi Guaranteed Outcomes is the realization of multiple years of investment in decision and predictive sciences. Using advanced machine learning algorithms, InMobi takes the uncertainty out of mobile marketing campaigns to deliver precise results,” said Preetham.V.V., Global Head – Brand & Commerce Products, InMobi.
Google has updated their Translate mobile app with complete support for real-time translation of complete sentences without pausing.
Google developers have released a powerful Linear Optimization add-on for Google Sheets platform.
The company said:
Today we’re proud to announce two new ways for everyone to solve linear optimization problems. First, you can now solve them in Google Sheets with the Linear Optimization add-on; Second, we’re open-sourcing the linear solver underlying the add-on, Glop (the Google Linear Optimization Package), as part of the or-tools suite.
Got a problem that can be described with linear inequalities? Place your variables and constraints in Sheet cells, and Google servers will compute a solution with the click of a button.
Google has finally made it possible for users and brands to set an appropriate age restriction for their content shared on the network. They can in fact, also limit their content to specific geographic locations.
Read more: Audience
As a content creator you may want to reach customers and fans of all ages, all over the world. Or you may want to engage more carefully, sharing only with age-appropriate audiences or audiences in certain countries. Google+ now enables both pages and profiles to restrict their content based on user age and location. So for example: you can now decide that only users 18+ or 21+ should be able to see your posts. You can also specify ages on a country-by-country basis if you need something more custom.
There are a couple of exceptions to this rule as usual. Read this Google+ post for more details and an informal Q&A.
Google rolled out a brand new feature on their ad platform for AdWords users. The company said that they would automatically correct changes related to pricing and availability if they notice anything while indexing the advertisers website through microdata information.
If you enable automatic item updates, we will update product price and availability shown on PLAs if we notice a difference between your product data and your website’s microdata instead of disapproving your ads. These item updates will persist until you make an update to your product data. Merchants who have participated in the beta have seen a 50% reduction in price-related item disapprovals.
Google is also providing a Content API for publishers who change their product specifications quite frequently.
Dailymotion has now got its own dedicated channel on the popular automation service IFTTT. Here are some popular recipes you can try out:
Read more: Connect Dailymotion to anything – IFTTT
Google rolled out a small update on their Gmail platform. You can now preview embedded images inside mails in a fullscreen mode. This is similar to what Google already offer for attached images.
Similar to attachments, you can now click on large images within a message to see them full-screen in Gmail on the web. Click the Google Drive button to save the images directly to Drive or the arrow button to download them to your computer.
Google today announced their Drive for Education program on the same structure as their previous launched Drive for Work. Unlike Google Drive for Work, Google Drive for Education is free. It comes with unlimited storage.
Google is making it available automatically to all the users of their Google Apps for Education program. Google highlighted the benefits:
Unlimited storage: No more worrying about how much space you have left or about which user needs more gigabytes. Drive for Education supports individual files up to 5TB in size and will be available in coming weeks.
Vault: Google Apps Vault, our solution for search and discovery for compliance needs, will be coming free to all Apps for Education users by the end of the year.
Enhanced Auditing: Reporting and auditing tools and an Audit API easily let you see the activity of a file, are also on the way.